Crossnore Communities for Children is a recognized leader in helping children who have experienced abuse or other trauma reclaim, rebuild, and reimagine the essential belief in a safe, dependable home. For more than 100 years Crossnore Communities for Children has provided a Christian sanctuary of hope and healing for children in need from North Carolina. Our holistic model of care allows us to care for and nurture each child’s mind, body and spirit. In 1909, The Children’s Home was opened in Winston-Salem, NC by a group of dedicated United Methodist churches. Just four years later, Dr. Mary Martin Sloop and her husband, Dr. Eustace Sloop, founded Crossnore Communities for Children in the rural Appalachian community of Crossnore, NC.
In 2016, both organizations began looking to the future. The Children’s Home was providing robust mental health services in the community and had established an infrastructure for billing Medicaid services. The Children’s Home also had a campus of 212 acres in the heart of downtown Winston-Salem, an excellent location for expanding services. The Crossnore School was a small agency in the mountains with a robust residential foster care program. At the same time, Crossnore Communities for Children was concerned about broadening service offerings to weather upcoming shifts in child welfare policies. By working together and ultimately merging into one organization in 2017, Crossnore School & Children’s Home was positioned to continue serving children and families by diversifying program offerings across a continuum for children at risk of entering the child welfare system, those already in the system, and those who are aging out of the system.
Four years after the merger, the Board of Trustees established a Strategic Plan with one of its goals being to grow the Crossnore brand as the regional leader in high quality, holistic child welfare services. To meet this goal, Crossnore partnered with a marketing consultant in Winston-Salem to review and update our messaging. From their research, interviews with stakeholders, and expertise, a compelling message was created and a fresh update made to our visual identity, and Crossnore Communities for Children was born in June of 2021.
Visit Crossnore Communities for Children’s website for more information.
Crossnore is in the midst of a capital campaign to raise funds which will support their expansion into Charlotte!